Viva Maxi Dress

Name: Viva Maxi Dress
Brand: Florence The Label
SKU: BBF3883-D - BLUSH - XS
Price: 51.31 USD
Availability: InStock

Regular price $102.71 Sale price$51.31

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Buy 2: 15% off · Buy 3+: 20% off

Color — Pink

Color

Pink

Red

Black

Yellow

Size

XXL

Limited stock — only 4 items remaining.

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Anna S.

and 17,000+ women showed up for Claire

The Heartbreak Sale

Take more. Save more.
Everything must go.

2 items 15% off
3 items 20% off
4 items 25% off
5 items 30% off

Applied automatically in cart — while stocks last

Viva Maxi Dress

Confident, feminine, and effortlessly striking, the Viva Maxi Dress is designed to celebrate movement and shape. A softly draped bodice with delicate straps enhances the neckline, while the sculpted waist creates a flattering, contoured silhouette.

The asymmetrical skirt features layered ruffle detailing and a dramatic high slit, adding fluid movement and elongating the legs. Balancing structure with flow, this maxi is perfect for making an elegant entrance.

Ideal for evening events and special celebrations, the Viva Maxi Dress embodies modern glamour with a bold, confident edge.

Highlights:

Flattering draped bodice with delicate straps
Figure-enhancing silhouette with defined waist
Asymmetrical ruffle skirt with high slit
Maxi length with graceful movement
Perfect for evening wear and special occasions

📏 Fit & Sizing

Model is 5'6" (66 inches) and wearing size S (US 4)
True to size
If you are between sizes, we recommend sizing up for a more relaxed fit.

The Viva Maxi Dress is made for moments of confidence, elegance, and unforgettable style. ✨

15% off for 2 items, 20% off for 3+ items

THE HEARTBREAK SALE

Five years of love. One painful goodbye.

We built this store together, Tom and I.
Every piece picked by hand. Every order packed ourselves.
Late nights, early mornings, all of it because we believed in what we were creating.

Then life fell apart.

I won't go into all of it.
But I'm the one left standing here with a warehouse full of beautiful clothes
and a heart that needs to move on.

These pieces deserve to be worn.
Not sit in boxes while I try to figure out what comes next.

So I'm letting everything go.
Up to 60% off the entire collection.
Every dress, every jacket, every piece I chose with love.

This is not a gimmick.
This is real.
And this is your last chance to own something that was made with everything we had.

Thank you for showing up.
Thank you for being part of this, even if you didn't know you were.

It means more than I can say right now.

— Claire

→ Shop the Heartbreak Sale — Up to 70% Off

What our customers are saying

★★★★★
I've been through a divorce. I felt every word Claire wrote. Ordered four pieces and cried opening the package.
Rebecca T. — Melbourne

★★★★★
The quality is beautiful. But it's the card in the package that I'll never forget.

Amanda K. — Brisbane

★★★★★
I almost scrolled past this. So glad I didn't. Claire's story stopped me completely. Bought three pieces. Zero regrets.
Jessica L. — Perth

★★★★★
I came for the clothes. I stayed for the story. That handwritten card broke me in the best way.
Sarah M. — Sydney