Name: Alena Midi Dress
Brand: Florence The Label
Price: 51.31 USD
Availability: InStock

$102.71 $51.31

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Color — Cream

Cream

Black

Limited stock — only 4 items remaining.

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Anna S.

and 17,000+ women showed up for Claire

The Heartbreak Sale

Take more. Save more.
Everything must go.

2 items 15% off
3 items 20% off
4 items 25% off
5 items 30% off

Alena Midi Dress

Refined, timeless, and effortlessly elegant, the Alena Midi Dress is a true classic designed to transcend trends. A beautifully structured bodice cinches the waist, creating a flattering and feminine silhouette with graceful definition.

The flared midi-length skirt adds soft volume and movement, striking the perfect balance between structure and fluidity. With its clean lines and minimalist design, this dress is endlessly versatile—ideal for formal occasions, evening events, or elegant daytime affairs.

Highlights:

Structured bodice for a sculpted fit
Flared midi skirt with elegant movement
Clean, minimalist silhouette
Timeless and versatile design
Ideal for formal events and special occasions

📏 Fit & Sizing

Model is 5'6" (66 inches) and wearing size S (US 4)
True to size
If you are between sizes, we recommend sizing up for a more relaxed fit.

The Alena Midi Dress is the definition of modern elegance—graceful, polished, and unforgettable. ✨

15% off for 2 items, 20% off for 3+ items

THE HEARTBREAK SALE

Five years of love. One painful goodbye.

We built this store together, Tom and I.
Every piece picked by hand. Every order packed ourselves.
Late nights, early mornings, all of it because we believed in what we were creating.

Then life fell apart.

I won't go into all of it.
But I'm the one left standing here with a warehouse full of beautiful clothes
and a heart that needs to move on.

These pieces deserve to be worn.
Not sit in boxes while I try to figure out what comes next.

So I'm letting everything go.
Up to 60% off the entire collection.
Every dress, every jacket, every piece I chose with love.

This is not a gimmick.
This is real.
And this is your last chance to own something that was made with everything we had.

Thank you for showing up.
Thank you for being part of this, even if you didn't know you were.

It means more than I can say right now.

— Claire

→ Shop the Heartbreak Sale — Up to 70% Off

What our customers are saying

★★★★★
I've been through a divorce. I felt every word Claire wrote. Ordered four pieces and cried opening the package.
Rebecca T. — Melbourne

★★★★★
The quality is beautiful. But it's the card in the package that I'll never forget.

Amanda K. — Brisbane

★★★★★
I almost scrolled past this. So glad I didn't. Claire's story stopped me completely. Bought three pieces. Zero regrets.
Jessica L. — Perth

★★★★★
I came for the clothes. I stayed for the story. That handwritten card broke me in the best way.
Sarah M. — Sydney