Name: Fairy Maxi Dress
Brand: Florence The Label
Price: 51.31 USD
Availability: InStock

$102.71 $51.31

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Buy 2: 15% off · Buy 3+: 20% off

Color — Green

Green

Limited stock — only 4 items remaining.

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Anna S.

and 17,000+ women showed up for Claire

The Heartbreak Sale

Take more. Save more.
Everything must go.

2 items 15% off
3 items 20% off
4 items 25% off
5 items 30% off

ELEVATE YOUR STYLE WITH A TOUCH OF MAGIC ✨

Step into any event with a silhouette that feels straight out of a fairytale. The Fairy Maxi Dress blends a delicately structured bodice with a soft, flowing skirt that moves like a whisper. Designed to capture light and attention, it brings an ethereal charm to every entrance—perfect for formal gatherings, enchanted evenings, and unforgettable celebrations.

WHY CHOOSE THE FAIRY MAXI DRESS?

The Fairy Maxi Dress is thoughtfully designed to create a dreamy yet refined look:

✨ Gently structured bodice for a flattering, feminine shape
🌸 Soft halter neckline that beautifully frames the shoulders
🌙 Flowing maxi skirt that glides with graceful movement
💫 Ideal for formal events, parties, weddings, and evening occasions

Float through your next event in a dress that feels as magical as the moment itself.

15% off for 2 items, 20% off for 3+ items

THE HEARTBREAK SALE

Five years of love. One painful goodbye.

We built this store together, Tom and I.
Every piece picked by hand. Every order packed ourselves.
Late nights, early mornings, all of it because we believed in what we were creating.

Then life fell apart.

I won't go into all of it.
But I'm the one left standing here with a warehouse full of beautiful clothes
and a heart that needs to move on.

These pieces deserve to be worn.
Not sit in boxes while I try to figure out what comes next.

So I'm letting everything go.
Up to 60% off the entire collection.
Every dress, every jacket, every piece I chose with love.

This is not a gimmick.
This is real.
And this is your last chance to own something that was made with everything we had.

Thank you for showing up.
Thank you for being part of this, even if you didn't know you were.

It means more than I can say right now.

— Claire

→ Shop the Heartbreak Sale — Up to 70% Off

What our customers are saying

★★★★★
I've been through a divorce. I felt every word Claire wrote. Ordered four pieces and cried opening the package.
Rebecca T. — Melbourne

★★★★★
The quality is beautiful. But it's the card in the package that I'll never forget.

Amanda K. — Brisbane

★★★★★
I almost scrolled past this. So glad I didn't. Claire's story stopped me completely. Bought three pieces. Zero regrets.
Jessica L. — Perth

★★★★★
I came for the clothes. I stayed for the story. That handwritten card broke me in the best way.
Sarah M. — Sydney